More than 60 artists are setting up shop – transforming rooms into exhibition galleries – to offer their work to collectors, curators and general lookie-loos.

Written By Ray Beldner
Ray Beldner
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Startup will run concurrently with the prestigious San Francisco Art Fair at Fort Mason, which is within walking distance of the del Sol.

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“Hotel fairs actually kind of have a long legacy in the world of art,” a Startup Art Fair spokesperson explained to SFist in 2017. “It started in the 70s at the Gramercy Park Hotel in New York.”